During the COVID-19 pandemic, sports fans across the country have found themselves deprived of watching their favorite teams play. However, as the country slowly begins to reopen, sports leagues are already discussing the return of their seasons this summer. Most sports, like soccer, basketball, and hockey, are planning to return with limited fan capacity in the stadiums to comply with social distancing protocols. The … Read more
Let’s talk about immigrants. The “immigrant story” is an integral part of American society, one that is often filled with hardship. But we are not here to talk about immigrant laws or institutional oppression. Let’s focus, instead, on a simple eating out experience. A person walks into a restaurant. They are taking forever to pay as the cashier can’t seem to understand what the customer is saying. The people waiting in line … Read more
Up until very recently, restaurants were amazing places to enjoy food and music with the ones close to you. However, amid the COVID-19 pandemic, some are terrified to enter public spaces with groups of people. As restaurants begin to reopen, it is essential that they regain the trust of the consumer by practicing new safety measures that prevent the spread of the virus. In today’s new world of social distancing, consumers will not want to enter the restaurant … Read more
While the current coronavirus pandemic has not fully calmed down, theme parks in Florida are already in the process of reopening. On June 1 and June 5 respectively, Legoland Florida and Universal Studios reopened, both with increased safety measures in place. On July 11, following new safety protocols as well, the theme park powerhouse that is Disney World is slated to reopen. Even though theme parks have … Read more
As we attempt to cope with the vast loss from COVID-19, it is becoming clear that certain things will be forever changed. Especially for those who are particularly at risk, there is a pervasive sense of fear. Many do not want even their credit cards to be touched by others. We crave life as we knew it for … Read more
Anybody who has gone to McDonald’s in multiple countries knows that the menus vary. Sometimes, the same products are marketed under different names, but most of the time they’re serving totally different items. For example, McDonald’s in India offers items like the “Chicken Maharaja Mac” and the “McSpicy Paneer”. These items’ flavors and marketing strategies make them popular in India, but they … Read more
The world can’t get enough of fast food. In 2019, eight out of the ten top global franchises were fast food restaurants. As of January of 2020, the world’s two largest chains – Subway and McDonald’s – each had locations in over 100 different countries. There are many reasons why fast food restaurants are primed to expand into global markets, including their use of service technologies such as self-ordering kiosks. For restaurants planning to enter global markets, it’s worth examining … Read more
Only a few years ago, bank tellers and ticketing agents were central to the banking and traveling experience respectively. You couldn’t obtain money without interacting with a person, and you would have to wait in lines to purchase your flight ticket. Since the advent of automated technology such as ATMs, online ticketing, and self-ordering kiosks, the services of tellers … Read more
Social media is crucial to marketing in this age of hashtags and retweets. We are continuously bombarded with advertising on every social media platform because of the amount of traffic that such websites receive. Restaurants, in particular, have utilized these platforms to pitch their businesses to diverse audiences. Here’s a quick and easy guide to … Read more
Loyal customers are the heart and soul of any successful business — 65 percent of a company’s revenue is derived from existing customers. Individuals that are loyal to a company will not only buy goods and services from that brand more frequently, but they will also spend more when shopping. However, loyal customers are not just great sources of revenues; they are the best — and least expensive — marketing team of any organization. Existing customers help … Read more
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