Social media is crucial to marketing in this age of hashtags and retweets. We are continuously bombarded with advertising on every social media platform because of the amount of traffic that such websites receive. Restaurants, in particular, have utilized these platforms to pitch their businesses to diverse audiences.
Here’s a quick and easy guide to how your business can use social media to stay #relevant.
#1 Decide Which Social Media Platform Works for You
There are hundreds of social media platforms on the Internet. However helpful it might sound to be active on these platforms, you will do yourself a favor if you first narrow down your target audience.
Facebook, Instagram, Twitter, and most recently TikTok are great platforms to leverage for marketing your business. Depending on your target audience you may use any of these. If you’re trying to reach younger audiences, maybe using Instagram, Twitter, and TikTok could be most efficient. For older audiences, however, you could benefit from marketing on Facebook.
#2 Organize Your Social Media Accounts
If you want your social media accounts to serve as a gateway to your restaurant, make sure you keep them as you would keep your restaurant — organized. There are a few specific steps to take.
Add all identifying information to your account bio. On Instagram and Facebook, enter your address, contact number, and a link to your website clearly in your bio. Make sure your username is identifiable by your patrons, and use your logo as your profile picture. Your social media bio should be a one-stop-shop for all important details pertaining to your restaurant.
An organized and informative social media account is like an elevator pitch to your customers. By presenting information in a concise and visually pleasing format, you can reach your account followers quickly and efficiently.
#3 Keep Your Social Media Followers Updated
Post often. If you post once every month or once every few weeks, chances are you will not be able to sustain a substantial account following. If your restaurant isn’t the first one that comes to your customers’ minds when they’re thinking of eating out, then you’re playing the social media game wrong.
Along with frequency, it is also important to make your posts interesting. By posting mouth-watering pictures of food or attractive deals you’re offering, you will entice your audience to want to eat at your restaurant.
One thing to be careful of is to not over-post or post irrelevant content. Many people might get turned off by too much posting and choose to unfollow your account. Be smart!
#4 Engage Your Audience
Invite your audience to engage with your restaurant. Offer them opportunities to participate in giveaways and competitions.
For example, you could offer them a chance to receive discounts by posting about your restaurant on their Instagram story or other social media accounts. By doing this, your reach will expand to your customers’ followers as well.
You can also repost and share your customers’ content that relates to your restaurant. This functions as a positive review and your account viewers can find it on your page.
Think out of the box and make your restaurant’s social media a two-way communication channel.
#5 Respond to Restaurant Reviews
Account review websites are a forum for your customers to share their opinions on the quality of your food and dining experience. Try to read and respond to every review, especially if it is negative.
Ignoring negative reviews is a colossal mistake restaurants often make. If you acknowledge and respond to such reviews you can try to appease the unsatisfied customer. By responding, you show the reviewer and other potential customers that you care about the service you provide.
#6 Maintain Your Restaurant Website
All of your social media channels eventually lead to your website. Ensure that your website is visually pleasing, well-organized, and easy to navigate. This is usually the final place where your target customer will land before they make the decision to eat at your restaurant. Provide a strong conclusion to your pitch, and you’ll see new customers flood into your restaurant.