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Leadership

Bhavin Asher

Bhavin Asher

Founder & Chief Technology Officer

Bhavin Asher is the founder and Chief Technology Officer of GRUBBRR®, a self-ordering technologies company focused on automating commerce with its award-winning line of hardware and software solutions.

 

A combination of technologist, entrepreneur, consultant, and an all-around problem solver, Bhavin is passionate about democratizing technology for all businesses. He founded GRUBBRR with the mission of changing the way commerce is transacted by automating both the consumer and business experience through artificial intelligence and machine learning.

 

Bhavin learned grassroots entrepreneurship by trading cotton for his grandfather’s business of buying and selling cotton to garment and textile exporters. After graduating from University of Madras in Chennai, India with a degree in computer science, Bhavin went to work for IBM first in India and then in Germany. At IBM, Bhavin immersed himself in the technologies used by large, multinational corporations. Following IBM, Bhavin was a CRM Strategy Consultant at Deloitte USA.

 

After nearly four years at Deloitte, Bhavin took a position at Salesforce as a Director/Solutions Architect. In his time at Salesforce, Bhavin was exposed to Fortune 500 companies looking for solutions to automate their businesses, and it was there that Bhavin learned how successful businesses leverage technology to scale and grow. During his stint at Salesforce, Bhavin helped companies innovate by taking existing legacy software and using Salesforce technologies to reengineer existing business processes across numerous vertical markets including healthcare, telecommunications, software, and technology. In addition to the United States, Bhavin has executed projects in Mexico, Italy and Australia.

Sam Zietz

Sam Zietz

Chief Executive Officer

Sam Zietz is a lifetime entrepreneur and the CEO of GRUBBRR®, a self-ordering technologies company focused on automating commerce with its award-winning line of hardware and software solutions that is revolutionizing the way commerce is transacted.

 

Under Sam’s leadership, GRUBBRR has been the recipient of multiple awards and accolades for its self-ordering kiosks and contactless ordering solutions. Sam was the EY Entrepreneur of the Year Regional Award Winner in 2015 and has appeared on the South Florida Business Journal’s list of “Power Leaders” for the last six years, providing GRUBBRR with resolute leadership. Because of this, Sam was recently named one of South Florida’s Ultimate CEOs by the South Florida Business Journal.

 

Sam sits on the board of several educational and entrepreneur-focused organizations, including the Palm Beach chapter of the Young Presidents Organization (YPO), Chief Executives Organization (CEO), Florida Council of 100 and the Orange Bowl Committee. He speaks regularly at professional events and universities, has testified before Congress on Entrepreneurship, and has delivered a TED talk on achieving success through the entrepreneurial path.

 

Sam is also the founder and CEO of TouchSuite since 2003, a financial technology company that provides payment processing services to businesses across North America. Prior to TouchSuite, Sam earned his Bachelor of Science degree from the University of Michigan, succeeded by a JD from St. Thomas University School of Law in Miami, Florida where he graduated first in his class. Sam earned his LLM in Taxation from New York University School of Law, and worked as a corporate attorney specializing in structured finance at the New York based law firm Skadden, Arps, Slate, Meagher and Flom, LLP. Before Skadden, he worked in the Business Tax Planning Department at PricewaterhouseCoopers.

Farshad Tafazzoli

Farshad Tafazzoli

Chief Strategy Officer

Farshad Tafazzoli is the Chief Strategy Officer for GRUBBRR, where he oversees all aspects of GRUBBRR’s corporate strategic initiatives. An entrepreneur and impactful operator, Farshad has experience operating hyper-growth businesses, start-ups, crisis management, acquisitions, and turn-arounds.

 

Prior to GRUBBRR, Farshad served in numerous executive positions in financial services, FinTech, manufacturing & distribution, and software development industries. He has occupied executive roles at TouchSuite, 5Linx, American Capital Advance, Quantum Merchant Services, Zoli Corporation, and NSC Partners. In his previous roles, Farshad was responsible for all aspects of business impacting growth.

 

Farshad’s specialties include B2B distribution strategy, machine learning and AI product strategy, payment processing innovations, and establishing strategic partnerships. In addition, his capabilities include development of products from concept to launch.

 

Farshad also has extensive international experience, including distribution to North America, Europe, and Asian markets. He has a successful track record of general management experience with p/l responsibility to expand businesses to new customers and geographies across numerous industries.

Jarrett Nasca

Jarrett Nasca

Chief Revenue Officer

Jarrett Nasca is the Chief Revenue Officer at GRUBBRR and oversees the company’s continued growth as it meets the rising demand for self-ordering solutions through extensive corporate marketing strategies, new sales infrastructure, and strategic partnerships.

 

Jarrett brings to GRUBBRR more than twenty years of sales and corporate marketing experience. Prior to joining GRUBBRR Jarrett was the Chief Operating Officer at the Orange Bowl responsible for overall oversight of business development, events, strategic partnerships, stakeholder relationships and executive administration departments.

 

Jarrett, a University of Florida graduate, was previously the Vice President of Corporate Marketing for Sunrise Sports & Entertainment (SSE), the parent company of the Florida Panthers, BankAtlantic Center, Sinatra Theatre and SSE Publications.

Noel Marsden

Noel Marsden

Chief Financial Officer

Noel Marsden is the Chief Financial Officer at GRUBBRR, the commerce automation company at the forefront of self-ordering technologies. With over 20 years of experience, Noel joins the GRUBBRR team with a breadth of expertise in corporate finance, treasury, M&A and financial planning and analysis with both public and private companies.

 

Prior to GRUBBRR, Marsden served as the CFO of Goba Capital, a financial services company specializing in short term working capital solutions. Marsden was also President and CFO of CareCloud, a SAAS technology platform provider for high-growth medical groups, SVP CFO of Services and Treasurer of Brightstar (Likewize), a multibillion dollar subsidiary of SoftBank, VP & Treasurer of INC Research (Syneous Health) and VP & Treasurer of Brightpoint, a Fortune 500 company acquired by Ingram Micro.

 

Marsden graduated from Michigan State University with a BS in computer engineering, and later earned his MBA from Purdue with a focus on finance and operations.

patrick_laney

Patrick Laney

Chief Operating Officer

Patrick is the Chief Operations Officer for GRUBBRR, responsible for managing the deployment, implementation, client service and client success teams. In his role as COO, Patrick identifies resources, systems and personnel to develop and implement systematic processes to address the demands of GRUBBRR’s growth.

Prior to joining GRUBBRR, Patrick co-founded Performance Drone Works (PDW). He helped start PDW after seven years at Lockheed Martin (LM) where he served as General Manager of Lockheed Martin’s portfolio of unmanned systems businesses. Patrick led the combined businesses to $35 million in annual sales and led an organization of 90+ staff with offices in four locations in the U.S. and Canada.

Patrick also co-founded CDL Systems USA which was acquired by Lockheed Martin in 2012. CDL specialized in unmanned aerial vehicle (UAV) control software, with its major success being the adoption of its product by the U.S. Army as a common control software for the Shadow, Hunter and Gray Eagle UAVs.

Starting his career as a naval aviator attaining the rank of Lieutenant Commander, Patrick then graduated from the United States Navy Fighter Weapons School (TOPGUN). He flew the F/A-18C Hornet accumulating over 1,500 flight hours, 300+ carrier landings, and two deployments supporting Middle East operations. He was awarded two air medals for completing over 40 combat missions in Afghanistan and Iraq.

Patrick holds a degree in business administration from Boston University and an MBA from Massachusetts Institute of Technology and is also an alumnus of the MIT Human Automation Lab, where he led research using automation to reduce cognitive loads on unmanned aerial systems operators.

sean_palmer

Sean K. Palmer

General Counsel

Sean K. Palmer is the General Counsel at GRUBBR. As the chief legal officer, Sean oversees GRUBBRR’s legal affairs, including all sales agreements, internal corporate issues, and regulatory compliance.

 

Sean brings to GRUBBRR more than twenty years of legal experience in the technology sector. Prior to GRUBBRR, Sean served in numerous legal functions in the financial services, workplace management, construction and government contracting industries, specializing in SaaS technology platforms.

 

Sean attained “Triple Orange” status in 2001, earning his BS in Broadcast Journalism, MA in Newspaper and JD in Law from Syracuse University. Sean gives back to his alma mater by serving on the Syracuse University Law Alumni Association Board of Directors as well as playing in the Sour Sitrus Society Alumni Pep Band.

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