Contact us:


Bhavin Asher

Founder & Chief Technology Officer

Bhavin Asher is the founder and Chief Technology Officer of GRUBBRR®, a self-ordering technologies company focused on automating commerce with its award-winning line of hardware and software solutions.


A combination of technologist, entrepreneur, consultant, and an all-around problem solver, Bhavin is passionate about democratizing technology for all businesses. He founded GRUBBRR with the mission of changing the way commerce is transacted by automating both the consumer and business experience through artificial intelligence and machine learning.


Bhavin learned grassroots entrepreneurship by trading cotton for his grandfather’s business of buying and selling cotton to garment and textile exporters. After graduating from University of Madras in Chennai, India with a degree in computer science, Bhavin went to work for IBM first in India and then in Germany. At IBM, Bhavin immersed himself in the technologies used by large, multinational corporations. Following IBM, Bhavin was a CRM Strategy Consultant at Deloitte USA.


After nearly four years at Deloitte, Bhavin took a position at Salesforce as a Director/Solutions Architect. In his time at Salesforce, Bhavin was exposed to Fortune 500 companies looking for solutions to automate their businesses, and it was there that Bhavin learned how successful businesses leverage technology to scale and grow. During his stint at Salesforce, Bhavin helped companies innovate by taking existing legacy software and using Salesforce technologies to reengineer existing business processes across numerous vertical markets including healthcare, telecommunications, software, and technology. In addition to the United States, Bhavin has executed projects in Mexico, Italy and Australia.

Sam Zietz


Sam Zietz is a lifetime entrepreneur and the CEO of GRUBBRR®, a self-ordering technologies company focused on automating commerce with its award-winning line of hardware and software solutions that is revolutionizing the way commerce is transacted.


Under Sam’s leadership, GRUBBRR has been the recipient of multiple awards and accolades for its self-ordering kiosks and contactless ordering solutions. Sam was the EY Entrepreneur of the Year Regional Award Winner in 2015 and has appeared on the South Florida Business Journal’s list of “Power Leaders” for the last six years, providing GRUBBRR with resolute leadership. Because of this, Sam was recently named one of South Florida’s Ultimate CEOs by the South Florida Business Journal.


Sam sits on the board of several educational and entrepreneur-focused organizations, including the Palm Beach chapter of the Young Presidents Organization (YPO), Chief Executives Organization (CEO), Florida Council of 100 and the Orange Bowl Committee. He speaks regularly at professional events and universities, has testified before Congress on Entrepreneurship, and has delivered a TED talk on achieving success through the entrepreneurial path.


Sam is also the founder and CEO of TouchSuite since 2003, a financial technology company that provides payment processing services to businesses across North America. Prior to TouchSuite, Sam earned his Bachelor of Science degree from the University of Michigan, succeeded by a JD from St. Thomas University School of Law in Miami, Florida where he graduated first in his class. Sam earned his LLM in Taxation from New York University School of Law, and worked as a corporate attorney specializing in structured finance at the New York based law firm Skadden, Arps, Slate, Meagher and Flom, LLP. Before Skadden, he worked in the Business Tax Planning Department at PricewaterhouseCoopers.

Farshad Tafazzoli

Chief Strategy Officer

Farshad Tafazzoli is the Chief Strategy Officer for GRUBBRR, where he oversees all aspects of GRUBBRR’s corporate strategic initiatives. An entrepreneur and impactful operator, Farshad has experience operating hyper-growth businesses, start-ups, crisis management, acquisitions, and turn-arounds.


Prior to GRUBBRR, Farshad served in numerous executive positions in financial services, FinTech, manufacturing & distribution, and software development industries. He has occupied executive roles at TouchSuite, 5Linx, American Capital Advance, Quantum Merchant Services, Zoli Corporation, and NSC Partners. In his previous roles, Farshad was responsible for all aspects of business impacting growth.


Farshad’s specialties include B2B distribution strategy, machine learning and AI product strategy, payment processing innovations, and establishing strategic partnerships. In addition, his capabilities include development of products from concept to launch.


Farshad also has extensive international experience, including distribution to North America, Europe, and Asian markets. He has a successful track record of general management experience with p/l responsibility to expand businesses to new customers and geographies across numerous industries.

Jarrett Nasca

Chief Revenue Officer

Jarrett Nasca is the Chief Revenue Officer at Grubbrr and oversees the company’s continued growth as it meets the rising demand for self-ordering solutions through extensive corporate marketing strategies, new sales infrastructure, and strategic partnerships.


Jarrett brings to Grubbrr more than twenty years of sales and corporate marketing experience. Prior to joining Grubbrr Jarrett was the Chief Operating Officer at the Orange Bowl responsible for overall oversight of business development, events, strategic partnerships, stakeholder relationships and executive administration departments.


Jarrett, a University of Florida graduate, was previously the Vice President of Corporate Marketing for Sunrise Sports & Entertainment (SSE), the parent company of the Florida Panthers, BankAtlantic Center, Sinatra Theatre and SSE Publications.

Jeremy Brooks

Chief Marketing Officer

Jeremy Brooks comes to Grubbrr with decades of experience in international business and brand development as a marketing and sales executive. Prior to Bonne Santé Group, Jeremy was co-founder of Strayboots, an icon in the corporate teambuilding and human capital engagement market. Jeremy was also the co-founder of Public Reputation, a location-based listing services and reviews company that he successfully exited in late 2018.  


At Elephant Group, Inc. DBA Qology and now Centerfield, Jeremy Brooks was Senior Vice President Global Brand Management and was responsible for building and managing brand partner relationships and call center operations which provided services for companies such as Comcast, Verizon, Clear, GE and ADT. Additionally, Jeremy served as Vice President of International Business Development for Intellidyn Corp. with operations in New York and Florida providing database and direct marketing services. He has extensive and proven expertise in consumer products and business services across North America, Asia, Latin America and Europe.

Run your business faster, smarter, and better. Run your business with GRUBBRR.

Eliminate lines, improve accuracy, and create a better customer experience. Make your business the best it can be.