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How to Regain the Trust of Customers

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How to Regain the Trust of Customers

Up until very recently, restaurants were amazing places to enjoy food and music with the ones close to you. However, amid the COVID-19 pandemic, some are terrified to enter public spaces with groups of people. As restaurants begin to reopen, it is essential that they regain the trust of the consumer by practicing new safety measures that prevent the spread of the virus.  In today’s new world of social distancing, consumers will not want to enter the restaurant … Read more

The Risk in Reopening Major Theme Parks

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The Risk in Reopening Major Theme Parks

While the current coronavirus pandemic has not fully calmed down, theme parks in Florida are already in the process of reopening. On June 1 and June 5 respectively, Legoland Florida and Universal Studios reopened, both with increased safety measures in place. On July 11, following new safety protocols as well, the theme park powerhouse that is Disney World is slated to reopen.   Even though theme parks have … Read more

Adapting to New Markets Nationally

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The Importance of Adapting to New Markets on a National Level

Anybody who has gone to McDonald’s in multiple countries knows that the menus vary. Sometimes, the same products are marketed under different names, but most of the time they’re serving totally different items. For example, McDonald’s in India offers items like the “Chicken Maharaja Mac” and the “McSpicy Paneer”. These items’ flavors and marketing strategies make them popular in India, but they … Read more

The Globalization of Self-Ordering Kiosks

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The Globalization of Self-Ordering Kiosks

The world can’t get enough of fast food.   In 2019, eight out of the ten top global franchises were fast food restaurants. As of January of 2020, the world’s two largest chains – Subway and McDonald’s – each had locations in over 100 different countries. There are many reasons why fast food restaurants are primed to expand into global markets, including their use of service technologies such as self-ordering kiosks. For restaurants planning to enter global markets, it’s worth examining … Read more

Will Cashiers Soon Be a Thing of the Past?

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Will Cashiers Soon Be a Thing of the Past?

Only a few years ago, bank tellers and ticketing agents were central to the banking and traveling experience respectively. You couldn’t obtain money without interacting with a person, and you would have to wait in lines to purchase your flight ticket.   Since the advent of automated technology such as ATMs, online ticketing, and self-ordering kiosks, the services of tellers … Read more

Social Media and Restaurants: A How-To Guide

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Social Media and Restaurants: A How-To Guide

Social media is crucial to marketing in this age of hashtags and retweets. We are continuously bombarded with advertising on every social media platform because of the amount of traffic that such websites receive. Restaurants, in particular, have utilized these platforms to pitch their businesses to diverse audiences.  Here’s a quick and easy guide to … Read more

How to Foster Brand Loyalty

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How to Foster Brand Loyalty

Loyal customers are the heart and soul of any successful business — 65 percent of a company’s revenue is derived from existing customers. Individuals that are loyal to a company will not only buy goods and services from that brand more frequently, but they will also spend more when shopping.   However, loyal customers are not just great sources of revenues; they are the best — and least expensive — marketing team of any organization. Existing customers help … Read more

Adding Meal Kits Diversifies Restaurants

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How Adding Meal Kits Can Diversify your Restaurant

Due to the loss of business stemming from the coronavirus pandemic, restaurants have had to find creative ways to increase their income. A promising addition to any restaurant’s operation is a delivery service that provides Blue Apron style meal kits. Blue Apron sends ingredients and recipes to customers, giving them tools and guidance to make tasty food from the comfort of … Read more

An Omnichannel Model in Restaurants

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What Is an Omnichannel Model, and Where do Restaurants Fit In?

You’ve probably heard the term “omnichannel” thrown around the business world, but what exactly does it mean, and why is so important?   Defining Omnichannel   The “omni” in omnichannel refers to a kind of customer omniscience, or perceiving everything in the customer experience. In less threatening terms, omnichannel refers to a comprehensive understanding of the various ways through which customers … Read more