While the current coronavirus pandemic has not fully calmed down, theme parks in Florida are already in the process of reopening. On June 1 and June 5 respectively, Legoland Florida and Universal Studios reopened, both with increased safety measures in place. On July 11, following new safety protocols as well, the theme park powerhouse that is Disney World is slated to reopen. Even though theme parks have … Read more
As we attempt to cope with the vast loss from COVID-19, it is becoming clear that certain things will be forever changed. Especially for those who are particularly at risk, there is a pervasive sense of fear. Many do not want even their credit cards to be touched by others. We crave life as we knew it for … Read more
Anybody who has gone to McDonald’s in multiple countries knows that the menus vary. Sometimes, the same products are marketed under different names, but most of the time they’re serving totally different items. For example, McDonald’s in India offers items like the “Chicken Maharaja Mac” and the “McSpicy Paneer”. These items’ flavors and marketing strategies make them popular in India, but they … Read more
The world can’t get enough of fast food. In 2019, eight out of the ten top global franchises were fast food restaurants. As of January of 2020, the world’s two largest chains – Subway and McDonald’s – each had locations in over 100 different countries. There are many reasons why fast food restaurants are primed to expand into global markets, including their use of service technologies such as self-ordering kiosks. For restaurants planning to enter global markets, it’s worth examining … Read more
Only a few years ago, bank tellers and ticketing agents were central to the banking and traveling experience respectively. You couldn’t obtain money without interacting with a person, and you would have to wait in lines to purchase your flight ticket. Since the advent of automated technology such as ATMs, online ticketing, and self-ordering kiosks, the services of tellers … Read more
Social media is crucial to marketing in this age of hashtags and retweets. We are continuously bombarded with advertising on every social media platform because of the amount of traffic that such websites receive. Restaurants, in particular, have utilized these platforms to pitch their businesses to diverse audiences. Here’s a quick and easy guide to … Read more
Loyal customers are the heart and soul of any successful business — 65 percent of a company’s revenue is derived from existing customers. Individuals that are loyal to a company will not only buy goods and services from that brand more frequently, but they will also spend more when shopping. However, loyal customers are not just great sources of revenues; they are the best — and least expensive — marketing team of any organization. Existing customers help … Read more
Due to the loss of business stemming from the coronavirus pandemic, restaurants have had to find creative ways to increase their income. A promising addition to any restaurant’s operation is a delivery service that provides Blue Apron style meal kits. Blue Apron sends ingredients and recipes to customers, giving them tools and guidance to make tasty food from the comfort of … Read more
You’ve probably heard the term “omnichannel” thrown around the business world, but what exactly does it mean, and why is so important? Defining Omnichannel The “omni” in omnichannel refers to a kind of customer omniscience, or perceiving everything in the customer experience. In less threatening terms, omnichannel refers to a comprehensive understanding of the various ways through which customers … Read more
In India, the eight largest fast-food chains are projected to emit approximately one million tons of carbon emission by the end of 2020. In the United States, restaurants produce approximately 22 to 33 billion pounds of food waste annually. In Europe, some individual states have over 200 kg of food packaging waste per year. Clearly, the food service industry is not sustainable. Restaurants, caterers and more are slowly but surely destroying the planet. However, in recent years, individuals have begun to speak up against the unsustainable actions … Read more
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