Self-service kiosks hold the key to the future of the restaurant industry in the post-COVID world. The COVID-19 pandemic is catalyzing dramatic changes in all industries, and technology like the self-service kiosk will play a pivotal role in determining which businesses and industries stay ahead of these changes, and which ones don’t.
Self-service kiosks eliminate unnecessary human contact by taking the role of the cashier and creating social distance through the spacing out of kiosks. Kiosks also encourage customers to pay with debit or credit payment methods, and therefore also eliminate the exchange of cash between hands. That being said, due to cashless bans, GRUBBRR’s kiosks also come with cash bin recyclers, and so even if cash is still being used, the transfer of cash from hand-to-hand would still be avoided with self-service kiosks. Additionally, kiosks facilitate an environment of trust and cleanliness, as customers can watch employees use alcohol wipes to wipe down kiosks between customers and in this way the restaurant can be transparent with their customers about extra steps being taken to ensure a hygienic restaurant experience.
Kiosks also reduce wait-time, which not only helps with issues of space and crowding, but is also an effective business move – consumers associate every second of wait-time with an additional $0.05 cost, which corresponds with an hourly rate of almost ten-times the minimum wage of $18/hour. Kiosks are also shown to increase to average ticket from anywhere between 12-22% by automatically suggesting the perfect and customized up-sell as customers add things to their order and subsequently reducing walkaway customers. These measures play central roles in increasing the revenue that a restaurant can generate.
Self-service kiosks also lift the duty of taking orders from employees and opens up the possibility of a new restaurant experience with greater customer service initiatives. Kiosks are shown to improve the customer experience by around 38%, and that number is sure to go up as restaurants find ways to re-direct their staff to cater more closely to the needs of customers. With kiosks, a restaurant will also have more staff available to handle curbside pick-ups and deliveries, which will further reduce wait-times for customers. This will also help businesses save costs by allowing them to keep deliveries in-house instead of outsourcing to other services. Not only will kiosks be necessary to create safer and cleaner ordering experiences in the world of COVID-19, self-service kiosks have the potential to increase revenue and significantly improve the customer experience at your business.