Escaping the “Retailpocalypse”

sweaters hanging on a rack in clothing store

The retail apocalypse that began to shake the United States in 2017 has negatively impacted many beloved stores. To name a few, JCPenney, Pier 1 Imports, Forever 21, and Toys R’ Us have filed for bankruptcy and closed many of their stores. These businesses were once incredibly successful, concerning other retail companies. So, how can businesses ensure that the “retailpocalypse” doesn’t affect … Read more

AI Doesn’t have to be a Disembodied Voice

AI Doesn’t have to be a Disembodied Voice

Artificial Intelligence (AI) isn’t just having a moment right now – it’s already widely in use and here to stay, with endless possibilities for new development and innovation on the horizon. While it’s easy for business leaders and investors to be very optimistic about the technology, it’s also important for them to watch consumers closely … Read more

Why Do We Impulse Buy?

Why Do We Impulse Buy?

We are all guilty of making spur-of-the-moment purchases. Impulse buying yields instant gratification and is often triggered by emotion rather than an actual need. We know that it’s a bad habit, but we continue to give in to temptation anyway. Why?  The easiest answer is that shopping is simply enjoyable—but there’s more to the story than that. In order … Read more

Picking a Playlist For Your Store or Restaurant

Picking a Playlist For Your Store or Restaurant

If you were to rate your experience at a restaurant or store, there are a few things that likely come to mind: the decor, the quality of the products or food, the friendliness of staff members, and more. All of these factors contribute to the general “vibe” of the establishment. While background music  is not always noted by customers, it can have a major impact on the overall shopping or dining experience.   … Read more

Retail Should Not Go Cashless

Why Retail Stores Should Not Go Completely Cashless

The retail industry is very wide and includes many types of stores: convenience, clothing, jewelry, and more. These stores can differ in their products, customer service, and deals. However, in terms of in-person stores, one thing remains the same, despite a few exceptions: the payment methods. Customers can typically choose to pay with cash, credit/debit … Read more

How Sheetz Built its Cult Following

How Sheetz, a Gas Station/Convenience Store, Built its Cult Following

There is a deserved stigma associated with gas station food. It’s seen as cheap, low quality, and gross. TV shows and movies have even used “gas station sushi” as a common way to induce vomiting in characters. While the expectation for most gas station food is low, Sheetz, a gas station and convenience store chain that spans from the east coast to the Midwest, has managed … Read more