The market is constantly evolving, and in order to remain competitively advantageous, businesses must evolve with the market. Quickly adapting to consumers everchanging needs and wants, while also remaining profitable, is a necessity for an organization’s survival.
Today, more than ever, consumers are constantly on the go. People are almost always in a rush and consumed with busy schedules — they don’t have time to wait to order food nor do they have time for an employee to make a mistake on their order. Contactless ordering provides a solution to the lack of time people face. However, the technological innovation does not only fulfill consumers’ demands, it also decreases business’s expenses, making contactless ordering an invention that will always be relevant.
What is contactless ordering?
Contactless ordering is a revolutionary way in which customers can purchase products or services without human interaction. For instance, using GRUBBRR’s QR code technology consumers can order food, without the help of an employee, in three simple steps: scan, order, pay. Individuals merely take out their phone and take a picture of the code. A menu then appears on the consumers’ phone where they can choose what they would like to order, and then finally, they pay.
Why will contactless ordering always be relevant?
Contactless ordering is an innovative way to ensure a business will remain up to date with the market and become a leader in their industry. Here’s why:
- Faster Service
Eighty-five percent of restaurant guests do not return — a staggering statistic that is particularly detrimental to this industry because the majority of a restaurant’s sales come from loyal customers. One of the main reason’s consumers do not return to an establishment is because of slow service. Having to wait a long time to order and receive a meal rightfully frustrates consumers and in effect, decreases a business’s customer retention rate.
Unlike traditional ordering, which is slow, contactless ordering is fast. QR code technology eliminates lines and decreases wait time. With contactless ordering, customers do not have to wait for other guests to fumble in their wallet to find cash nor do they have to wait for employees to count change. Additionally, unlike humans who contribute to increased wait times due to chatting, tiredness or not paying attention, technology is efficient.
- Increased Accuracy
On average, an American employee will make approximately 120 mistakes per year. Though understandable (after all, employees are only human), such mistakes are detrimental to businesses. Writing a customer’s order down incorrectly increases expenses and more importantly, ruins a guest’s experience. Additionally, mistakes can be particularly dangerous for consumers with severe allergies.
Technology is far more accurate than human beings. Using contactless ordering results in more precise service because the possibility of human error is eliminated. QR code technology is more reliable and therefore, ensures a customer repeatedly has an exceptional experience.
- Decreased Costs
Labor is one of the largest expenses for almost any business. Restaurants, for example, spend 30 to 35% of gross sales on employee wages. Contactless ordering technologies, on the other hand, are far cheaper.
Rather than constantly paying employees an hourly wage, with contactless ordering businesses can pay one large fixed cost for capital equipment. Specifically, the median price of GRUBBRR’s most basic contactless ordering system is approximately $1,200 a year. On the other hand, an employee working full-time (8 hours a day, 5 times a week) who’s getting paid minimum wage, which in some states is $7.25, costs a business approximately $15,000 yearly. Clearly, contactless ordering technology is far cheaper. Additionally, given that contactless ordering is faster, this technology decreases and organizations’ expenses because time is money.
Contactless ordering is the technology of the future. Regardless of the circumstances, such innovation is extremely relevant and beneficial for restaurants. It is essentially a “two-for–one” deal — contactless ordering improves service while simultaneously decreases costs.
