The restaurant industry is adopting more automated solutions to improve the customer experience and management process. Self-ordering kiosks in particular have experienced a rise in popularity, especially amid COVID-19 concern over unnecessary contact in restaurants. Customers have begun using self-ordering kiosks more often in restaurants, and even investors are warming up to the idea of investing into the restaurant technology space.
With the ability to maximize revenue and increase customer satisfaction, restaurants are lining up to purchase their own self-ordering kiosks. The only problem? Finding the right software. Tech innovators recognize the potential of self-ordering kiosks, and as a result, the restaurant automation space has become increasingly crowded. Here are three key qualities to look for when searching for the best restaurant kiosk software.
1. Ability to Integrate
Self-ordering kiosks should integrate seamlessly into a restaurant’s existing point-of-sale (POS) platform. Depending on the restaurant’s existing POS software, they will want to find a kiosk that integrates into that same system. Companies such as Toast require any restaurant to use Toast’s own payment processing system. Those restaurants which are locked into Toast’s POS system are unable to look for other less expensive payment platforms.
If a restaurant is satisfied with their existing POS system, they should invest in a self-ordering kiosk that meets them where they are. The ability to integrate new hardware into an existing payment software may be key for some businesses.
2. Potential to Expand
From quick-service restaurants to local mom and pop diners, a business is meant to grow. Whether that means entering global markets or simply increasing an existing location’s productivity, restaurant automation does not end with the self-ordering kiosk. When searching for the right software for a self-ordering kiosk, the restaurant should ask itself questions about the future: What other customer-facing innovations do they offer? Will their other products further increase efficiency? Can their technology streamline backend operations as well as frontend?
Not all companies offer the comprehensive automation ecosystem needed to maximize efficiency, but a multifaceted software system ensures that restaurants can continuously improve and scale their operations.
Each restaurant is unique, and any self-ordering kiosk should reflect its specific aesthetic. Depending on the square footage, lighting, layout and colors in a restaurant, a self-ordering kiosk should blend seamlessly into a space’s landscape. Restaurants should look for kiosks that can be installed either free-standing or wall mounted so the kiosk enhances, rather than disrupts, the physical flow inside.
Additionally, restaurants will want to personalize the kiosk’s interface so that the customer-facing services align with the brand’s image and aesthetic. Brand reinforcement is a crucial component of building brand loyalty, and a self-ordering kiosk should act as an organic extension of a restaurant’s existing infrastructure.
The market for self-ordering kiosks is expanding, but not all companies offer the integrable, scalable and customizable interface that restaurants need. Sifting through a sea of restaurant software can be tedious and frustrating, but fortunately, GRUBBRR make the search easier. By helping restaurants optimize their business from all angles with a robust suite of automation innovations, the option for the best self-ordering kiosk seems clear.