How to Compete with Home-Cooked Meals

How to Compete with Home-Cooked Meals

Consumers have made the switch to cooking most meals at home during quarantine. By the end of the COVID-19 crisis (whenever that may be), the home–cooking habit will have ingrained itself in more households than ever. As a restaurant owner, how can you compete and earn back your customers?  According to an article by QSR magazine, the biggest hurdle will be retraining … Read more

Retail Should Not Go Cashless

Why Retail Stores Should Not Go Completely Cashless

The retail industry is very wide and includes many types of stores: convenience, clothing, jewelry, and more. These stores can differ in their products, customer service, and deals. However, in terms of in-person stores, one thing remains the same, despite a few exceptions: the payment methods. Customers can typically choose to pay with cash, credit/debit … Read more

Influencer Marketing: Does it Work?

Influencer Marketing: Does it Work?

Instagram, Facebook, Twitter, TikTok: like it or not, these social media channels have become the new word of mouth. Social media marketing has become crucial for any brand’s success. But in these times, people increasingly rely on what’s familiar, and organic content can only go so far by reaching a small percentage of followers. As marketers must get creative to amplify brand awareness and build trust with consumers, paid marketing … Read more