With any business, safety remains an imperative factor in all aspects of the term as well as within the inner cogs of a company, and considering the current environment, both businesses and customers are reprioritizing safety as perhaps the paramount element of buying and selling. The issue many people are facing, however, is how to approach commerce while maintaining safety measures — this is where contactless ordering enters the arena.
With contactless ordering, the amount of safety hazards to employers, employees, and customers are minimized. All the customer has to do is simply scan a QR code provided by the business, where they’ll be taken to a website to order the product of their choice and pay with an online payment method. This way, the human to human interaction between employee and customer is limited, if not eliminated altogether.
Here’s several examples to consider how contactless ordering impacts safety from a holistic viewpoint:
- Workplace safety
Every employer wants their employees to work in safe conditions, but common hazards like slipping on wet floors and lack of emergency procedures pose real risks for not only employees but also customers. While it may be hard to believe how frequent slipping occurs, the National Floor Safety Institute reports 85% of worker’s compensation claims are due to employees slipping on wet floors, and of those claims, 22% of employees were away from work for more than a month because of slipping.
When a business space is packed with too many customers, the chances of incidents like slipping on wet floors increases, and the same is true for emergency procedures. When too many customers and employees are confined in the same space, the accessibility of emergency exits becomes compromised, and both customers and employees may be more likely to experience psychological discomfort at such close physical proximity or perceived crowding.
This leaves both customers and employees unhappy and at-risk. To solve this issue, contactless ordering provides customers the option to order without needing to enter the in-store location. Now, foot traffic decreases, allowing for more physical space for employees to attend to in-store customers.
- Health Safety
According to the National Association of Retired Persons, among the top eight public places that house germs, the top five occur within restaurants, with menus claiming the throne at harboring the most germs. To put this into perspective, menus can have as much as 185,000 counts of bacteria per square centimeter. Little did we know menus host bacteria countries!
If this statistic wasn’t enough to make your eyes widen, think about how much foot traffic occurs just within restaurants and how many people touch menus. Approximately 70% of common illnesses proliferate due to people touching common surfaces with their hands. To reduce these numbers within your business, the obvious answer is to decrease the amount of foot traffic within your in-store locations. Contactless ordering accomplishes this without your business losing revenue, thereby increasing employee and customer safety against germs while decreasing the number of germs they’re exposed to within your business location.
- Financial Safety
Ensuring your company is financially safe is essential to any business. When customers and employees handle cash, the chances for either party to lose, mishandle, or steal it are increased, especially because cash doesn’t leave an electronic or paper trail.
Mobile and online payment methods reduce these chances by having the customer directly pay with their preferred payment through contactless ordering. This eliminates any potential error incurred by an intermediary figure like a cashier, and identity tokens and other authentication measures enacted by mobile and online payment methods decrease the risk for fraud. Even better, online and mobile payments leave an easily accessible electronic trail for customers and businesses to track their order history and habits, allowing for businesses and customers alike to better organize and maintain financial records.
What do these examples prove?
By examining safety from several angles, it’s clear that contactless ordering prevails as a valuable solution to boosting safety for your business, and the examples listed above serve only as the initial benefits you can achieve with contactless ordering.