GRUBBRR, an industry-leading provider of self-ordering technologies that are revolutionizing the way commerce is transacted globally, announced that it has been named Samsung’s Food & Beverage Emerging Technology Partner of the Year at their annual V/X showcase in Las Vegas, Nevada. Samsung’s awards program highlights the many contributions that the company’s partners make to the display and mobile industry, and this award in particular recognizes GRUBBRR’s contributions to the food & beverage industry with display and mobile technology.
GRUBBRR first partnered with Samsung in June 2021 when Samsung expanded the release of their All-In-One Kiosk. In addition to the kiosks, Samsung consumers can integrate their existing ecosystem with GRUBBRR’s smart digital menu boards, kitchen display systems (KDS), and food lockers to further revolutionize their business. Samsung Kiosks powered by GRUBBRR can be found in QSRs across the country, from smaller mom-and-pop shops to major chains including BurgerFi, Capriotti’s, Duck Donuts and more.
“At Samsung we value our partners and the ideas they bring to the table. Over the course of the last year, our partners demonstrated their dedication to creating innovative solutions to support customers during challenging times,” said Chris Mertens, Vice President of US Sales, Displays. “We are pleased to show our gratitude and honor these companies for their hard work, and are excited to continue our partnerships.”
The past two years saw unprecedented challenges for companies across the board, making it critical for them to stay agile and pivot where needed to continue operating. Samsung’s distinguished partners supported customers throughout these challenges and consistently delivered excellent service – all while growing and flourishing in the face of adversity. “Technology and innovation have been crucial to the survival of many restaurants across the country,” said Sam Zietz, CEO of GRUBBRR. “We’re thrilled that our partnership with Samsung has made it possible for restaurant owners to not just survive, but to thrive during the unprecedented challenges.”
In a post-pandemic economy rife with labor and supply chain shortages, it is crucial that restaurants are able to access self-ordering technology to adapt and innovate. For operators looking to access this technology now, the Samsung Kiosk powered by GRUBBRR provides a solution that is affordable, available, and proven to help your business.
As competitors delay orders or raise prices to expedite access to hardware amidst the supply chain crisis, Samsung technology continues to be affordable and available. For restaurant operators looking to implement automation within their business, Samsung and GRUBBRR can have kiosks installed and ready-to-go within a matter of days, rather than months.
How is this possible? Samsung Electronics is the largest (highest grossing) semiconductor manufacturer in the world according to the McClean Report. At the Samsung Networks Smart Factory, located at the heart of Samsung Electronics headquarters in Korea, over 70% of the manufacturing process is automated in-house.
In other words, Samsung does not have to rely on third-party vendors to source microchips for their All-in-One Kiosk powered by GRUBBRR. Because they produce the chips in house, this kiosk is able to bypass the supply chain chip shortage to provide restaurants across the globe with an all-in-one kiosk solution that is a fraction of the price of competitors, and ready to be deployed at a moment’s notice.
“We are incredibly proud to be recognized as Samsung’s Food & Beverage Emerging Technology Partner of the Year,” said Bhavin Asher, Founder and CTO of GRUBBRR. “This award is a testament to our capabilities and what we’ve been able to bring to the industry. We look forward to continuing our partnership with Samsung and bringing more technology solutions to the industry as the sector continues to evolve and adapt.”
Samsung took a uniquely different approach in integrating all components of a kiosk into one form factor. As opposed to other kiosks solutions, that are cobbled together of disparate parts and companies, the Samsung kiosk is ready-to-go, out-of-the-box and accessible to any user for a significantly lesser price than competitors. The Samsung kiosk, powered by GRUBBRR, comes fully equipped with a high resolution touch display, speaker, printer, scanner, and payment solution. Samsung’s screen is FDA approved antibacterial and antimicrobial. Between Samsung and GRUBBRR, the belief is that the total addressable market is any business with a traditional POS cashier environment. The Samsung kiosk, powered by GRUBBRR, categorically impacts these businesses by driving incremental revenue, decreasing operating costs, and creating an overall better customer experience.
Consumers spend on average 12%-20% more when they order with their eyes and with touch from a self-service kiosk than when ordering from a cashier. This is because GRUBBRR software is designed to customize upsells throughout the order journey. For example, if a customer is ordering a burger, they may be prompted to add a side of fries or add avocado for a surcharge. If a customer is ordering a salad, they may be prompted to add a fruit cup or healthy beverage to complement their meal.
In addition, the one-time cost of a kiosk is a fraction of the price of carrying an employee. On average, a cashier at a quick service restaurant open 15 hours per day will cost more than $6,000 per month (with all associated carrying costs), whereas GRUBBRR self-ordering systems are a fraction of that price. In addition, kiosks always show up, don’t call in sick, and are ready to work 24/7.
Implementing kiosks allows restaurants to streamline efficiency, leading to a reduction in average transaction time. Self-ordering kiosks also minimize human contact, eliminate ordering errors, and allow businesses to implement integrations, such as loyalty programs and discount codes, that reward consumers and enable the curation of a custom customer journey. GRUBBRR’s loyalty integrations enable businesses to capture data intelligence about consumer history, including most recent orders, to execute suggestive selling and communicate more efficiently with the consumer. Using GRUBBRR technology, restaurant operators add value
back into their experience and encourage repeat visits.
“Our team has put in tremendous effort this year as GRUBBRR continues to grow at an exponential scale, and winning this award is a testament to their commitment to the GRUBBRR vision,” said Zietz. “This year brought many challenges, but with it many achievements also. Winning “Food & Beverage Emerging Technology Partner of the Year” at the Samsung VX show in Las Vegas is no small feat, and could not have happened without each of your individual contributions to our success.”
