Case Study
QSR Brand Streamlines Operations And Sees 8% Higher Checks With GRUBBRR’s Self-Ordering Kiosks
About Waba Grill
As a leading fast-casual chain known for its fresh and flavorful rice bowls, Waba Grill is no stranger to innovation. Facing operational challenges across California—including high labor costs and the need for optimized throughput—the brand turned to GRUBBRR to modernize its in-store ordering experience.
The Challenge
Enhancing Efficiency Without Compromising Service
Waba Grill set out to elevate the in-store ordering
experience by focusing on 3 key objectives:
- Improve guest ordering efficiency to reduce wait times and enhance the customer experience
- Increase average ticket size by encouraging upsells and simplifying the ordering process
- Streamline back-of-house kitchen operations to improve speed and accuracy
However, they faced a critical requirement—achieving all of this without losing the personal touch and high level customer service their guests expect. The challenge was to implement technology that enhanced the experience, not replace it.
The Solution
GRUBBRR Self-Ordering Kiosks
GRUBBRR deployed self-ordering kiosks across 75 Waba Grill locations.
Our Kiosks help:
- Speed up the ordering process with a user-friendly interface that reduces friction and wait times
- Increase average ticket size by prompting strategic upsells and offering easy item customization
- Streamline operations by sending orders directly to the kitchen, improving accuracy and workflow
- Connect loyalty and payments through direct integration with Punchh and Olo Pay
By combining smart technology with seamless integrations, GRUBBRR helped Waba Grill modernize their front-of-house experience—without sacrificing the service their customers expect.
The Results
Higher Tickets, Higher Satisfaction
44%
Increase In
Avg Ticket Size
Kiosk ordering flow optimized for upsells and customization led to higher ticket values
$25k
In Q1 Upsell
Revenue
Data tracked directly from kiosk usage across 75 Waba Grill store locations
$120k
Smart Labor
Management
Kiosk ordering flow optimized for upsells and customization led to higher ticket values
Waba Grill’s story proves that embracing digital transformation in the QSR space isn’t just smart—it’s profitable. By leaning into automation and guest-friendly technology, they unlocked a new level of efficiency and revenue.
Why It Worked
END-TO-END HARDWARE + SOFTWARE BUNDLE
Everything you need in one powerful solution—fully integrated
CUSTOM ORDERING TO MEET GUEST EXPECTATIONS
Tailored interfaces that match your brand and improve the guests’ experience
DEDICATED ONBOARDING AND ACCOUNT TEAM
A team by your side every step of the way—from launch to long-term success
FAST, PHASED ROLLOUT AFTER SUCCESSFUL PILOT
Start small, scale fast—our phased approach gets you up and running smoothly
Results Summary
- +8% Average Check Size
- $25k+ In Q1 Upsell Revenue
- $120k/Year/Location additional revenue from kiosk only ordering during off-peak hours
Meet With One of Our Experts
Fill out the form to set up a meeting with a member of our team to learn how GRUBBRR can help your business maximize efficiency and revenue.
Looking for Support?
support@grubbrr.com
Meet With One of Our Experts
Fill out the form to set up a meeting with a member of our team to learn how GRUBBRR can help your business maximize efficiency and revenue.
Looking for Support?
support@grubbrr.com