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CASE STUDY

PDQ Increased Average Ticket By 25%

With GRUBBRR Technology

PDQ, founded in Tampa in 2011 by Bob Basham, co-founder of Outback Steakhouse, and Nick Reader, former CFO of the Tampa Bay Buccaneers and current CEO of MVP Holdings, is committed to its namesake: People Dedicated to Quality. The restaurant is best known for its perfectly hand-breaded buttermilk chicken and serious dedication to the community. Over the years, PDQ has become beloved across Florida, North Carolina, New Jersey, and New York.

THE CHALLENGE

PDQ is deeply committed to meeting the needs of their guests. PDQ recognized consumer behavior changed as more technology becomes readily accessible; guests want options for the way they order. While PDQ was open to new technology, some executives feared kiosks would diminish the personal touch with customers.

pdq kiosk

THE SOLUTION

PDQ tested three (3) different kiosks companies, and selected GRUBBRR based on the breadth of their platform, robust integrations, smart upsell feature, rich user interface and user experience and hardware optionality. Additionally, GRUBBRR’s integrations and dynamic backend allow for quick and efficient menu changes.

Ready to #GETGRUBBRR?

KEY FINDINGS

pdq stats

THE RESULT

After testing GRUBBRR's kiosks, the question wasn’t whether or not we should do GRUBBRR kiosks, but how fast can we roll these out.
Eric Knott
Chief Operating Officer, PDQ

PDQ has rolled out kiosks throughout the company. The partnership with GRUBBRR has been exceptionally successful, modernizing the guest experience and boosting revenue through upselling and higher average ticket values. PDQ is confident that their dedication to labor and operational innovations will enhance the guest experience and drive an increase in franchise sales.

pdq result

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Meet With One of Our Experts

Fill out the form to set up a meeting with a member of our team to learn how GRUBBRR can help your business maximize efficiency and revenue.

Request a Demo
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