Kiosks Bridge the Gap Between Online and In-Store Shopping

Self-checkout kiosks have become the norm at large retail stores. Self-checkout is excellent for saving employers labor costs, boosting efficiency, and giving consumers the choice to shop how they feel most comfortable. But there are other areas of potential where a kiosk can help take retailers to the next level.  

In today’s world, brick and mortar stores must find ways to compete with popular online shopping sites. Here’s how kiosks can help bridge the gap between online and in-store shopping.  

1. Inventory 

A huge competitive advantage online stores have over brick and mortar locations is the vast amount of inventory. After all, stores are limited by the size of their display space. 

Strategically placed in-store kiosks, however, are useful for expanding inventory display. Kiosks can display additional clothing options and sizes to complement the ones already in store. If shopper cannot find what they are looking for, they can visit a kiosk to browse other items. Kiosks allow consumers to purchase more items in-store and select a location to have them shipped to. This helps regulate inventory levels while bringing the convenience of online shopping to brick and mortar locations. 

Additionally, kiosk presence in retail stores reduces the need for employees to constantly walk around. Consumers no longer need to track down an employee to ask if something is available in the back. Instead, people can simply interact with a kiosk to inquire about the store’s inventory. 

2. Digital Signage 

Another way that kiosks can merge the appeal of online shopping with the in-store experience is through digital signage.  

There is a huge array of options for digital signage, which can be tailored to a specific retailer’s needs. For example, depending on what the store aims to use kiosks for, digital signage can be static or interactive.  

Kiosks can display current sales, video demonstrations, and provide more information on certain products. This in-store advertising not only grabs consumers’ attention; technology presence strengthens the link between the physical store and its online presence. This improves the overall shopping experience and boosts brand unity across platforms. 

There are many creative ways that retailers are putting kiosks to workRetail giant Zara has already brought iPad kiosks into stores, and many more are discovering the rich, creative potential of kiosks. Undoubtedly, self-checkout is far from the only method by which self-ordering kiosks are shaking up the retail space.