GRUBBRR Leadership

Bhavin Asher

Founder & Chief Technology Officer

Bhavin Asher is a combination of technologist, entrepreneur, consultant, and an all-around problem solver. He learned grass-roots entrepreneurship by trading cotton for his grandfathers business where he bought and sold cotton to garment and textile exporters. After graduating college with a computer science degree, he went to work for IBM first in India and then in Germany.  At IBM, Bhavin immersed himself in the technologies used by large, multi-national corporations.  Next, Bhavin transitioned to a position at Deloitte USA as a CRM Strategy Consultant covering numerous vertical markets including healthcare, telecommunications, software, and technology companies.  Deloitte provided a further learning ground to understand how successful businesses leverage technology to scale and grow. This role exposed him to Fortune 500 companies that were looking for direction on automating their businesses. Furthermore, Deloitte shaped Bhavin by giving him broad international exposure and acumen. After 3 ½ years at Deloitte, Bhavin wanted exposure to recurring income businesses and took a position at Liberty Power as a technology architect and consultant.  He implemented every strategy and tactic he learned as a consultant to automate Liberty Power’s business. At the next stage of his career, Bhavin wanted to work where he could utilize the accumulation of all of his knowledge and thus ended up at Salesforce as a Director/Solutions Architect. During his stint at Salesforce, Bhavin helped companies innovate by taking existing legacy software and using Salesforce technologies to reengineer existing business processes.

The idea of Grubbrr was born when Bhavin took his wife out for a Valentines Day dinner. Bhavin became frustrated by an excessive wait and started asking technology and process questions of the restaurant staff. It was there that he realized how archaic and outdated restaurant technologies are and started Grubbrr out of a desire to reduce or eliminate wait times. His intent is to bring innovation to the restaurant, retail, and hospitality verticals.

Sam Zietz


Sam Zietz is the founder and CEO of the financial technology company TouchSuite® and its affiliated companies. In 2015, Sam was a recipient of the prestigious EY Entrepreneur of the Year Award in Florida; He has served on the judges’ panel for the annual program since 2018.

Under Sam’s leadership, TouchSuite has been the recipient of multiple awards and accolades, most recently named 17th on the list of “Best Entrepreneurial Companies in America” by Entrepreneur Magazine. In 2018, TouchSuite was named “Business of the Year” and one of the “Fastest Growing Technology Companies” by the South Florida Business Journal. The company has appeared on Inc. Magazine’s “Inc. 500” list of the fastest growing private companies in America eight times. In 2017, the South Florida Chapter of the Association for Corporate Growth named TouchSuite “Emerging Growth Company of the Year.” Florida Governor, Rick Scott, presented Sam with the Governor’s Business Ambassadors award that centered on TouchSuite’s growth and significant contributions to Florida’s economy.

Sam has appeared on the South Florida Business Journal’s list of “Power Leaders,” for the last five years. Zietz was recently named one of South Florida’s Ultimate CEO’s by the South Florida Business Journal. Zietz was recognized in 2017 as the top CEO in Palm Beach County receiving the Apogee Award.

Zietz sits on the board of several educational and entrepreneur-focused organizations, including the Palm Beach chapter of the Young Presidents Organization (YPO), Chief Executives Organization (CEO), Florida Council of 100 and the Orange Bowl Committee. He speaks regularly at professional events and universities, has testified before Congress on Entrepreneurship and given a TED talk on achieving success through the entrepreneurial path.

Sam is an active speaker, mentor, and sponsor of the Young Entrepreneurs Academy (YEA) which teaches students the process of starting and running a real business over the course of a full academic year.  He is also an active angel investor with numerous investments under management.

Prior to Touchsuite, Zietz was a corporate attorney specializing in Structured Finance with the New York-based law firm Skadden, Arps, Slate, Meagher and Flom, LLP. Before Skadden, he worked in the Business Tax Planning Department at PricewaterhouseCoopers.

Sam earned his Bachelor of Science degree from the University of Michigan then went on to receive his JD from St. Thomas University School of Law in Miami, Florida where he graduated first in his class.  Mr. Zietz later earned his LLM in Taxation from New York University School of Law.

Jeremy Brooks

Chief Marketing Officer

Jeremy Brooks comes to Grubbrr with decades of experience in international business and brand development as a marketing and sales executive. Prior to Bonne Santé Group, Jeremy was co-founder of Strayboots, an icon in the corporate teambuilding and human capital engagement market. Jeremy was also the co-founder of Public Reputation, a location-based listing services and reviews company that he successfully exited in late 2018.   At Elephant Group, Inc. DBA Qology and now Centerfield, Jeremy Brooks was Senior Vice President Global Brand Management and was responsible for building and managing brand partner relationships and call center operations which provided services for companies such as Comcast, Verizon, Clear, GE and ADT. Additionally, Jeremy served as Vice President of International Business Development for Intellidyn Corp. with operations in New York and Florida providing database and direct marketing services. He has extensive and proven expertise in consumer products and business services across North America, Asia, Latin America and Europe.


Jarrett Nasca

Chief Revenue Officer

Jarrett Nasca is the Chief Revenue Officer at Grubbrr and oversees the company’s continued growth as it meets the rising demand for self-ordering solutions through extensive corporate marketing strategies, new sales infrastructure, and strategic partnerships.

Jarrett brings to Grubbrr more than twenty years of sales and corporate marketing experience. Prior to joining Grubbrr Jarrett was the Chief Operating Officer at the Orange Bowl responsible for overall oversight of business development, events, and executive administration departments.

Previously, Jarrett was the Vice President of Corporate Marketing for Sunrise Sports & Entertainment (SSE), the parent company of the Florida Panthers, BankAtlantic Center, Sinatra Theatre and SSE Publications.

Craig Edelman

Vice President of Operations & Chief Financial Officer

As the CFO and VP of Operations for GRUBBRR, Craig Edelman is responsible for streamlining the company’s production workflows in order to ensure stronger efficiencies during the rapid growth we are experiencing.

Edelman most recently served as Managing Director for a portfolio of companies and investments for a high-profile family office based in Mexico. He transformed operations for various existing assets in the portfolio and made several strategic investments for the family in the U.S. and Mexico, in addition to providing input for their Cuban and European interests. His efforts drove much of the family’s corporate strategy, planning and process improvements, ultimately leading to a successful succession plan for the CEO to the next generation. Prior to this role, he held positions at PriceWaterhouseCoopers, Clorox, and Jarden. Edelman is an accomplished senior level financial and operational executive with focus on all aspects of corporate development including business planning, strategy, capital raising, fiscal reporting, acquisition financing and due diligence. He possesses an in-depth knowledge of financial modeling, business valuation, team management and start-up leadership. He attended the Wharton School at the University of Pennsylvania where he received a Bachelor of Science in economics. He also holds an MBA from Cornell University from which he received the Jonas Weil Fellowship, and is fluent in English and Spanish.

Farshad Tafazzoli

Chief Strategy Officer

Farshad Taffazoli’s role as Chief Strategy Officer makes him responsible for all aspects of Grubbrr’s corporate strategic initiatives. He describes himself as an entrepreneur and impactful operator with experience operating hyper-growth businesses, start-ups, crisis management, acquisitions, and turn-arounds. Farshad has served in numerous executive positions in financial services, FinTech, manufacturing & distribution, MLM/Direct Sales, and software development industries. His specialties include B2B distribution strategy, machine learning and AI product strategy, payment processing innovations, and establishing strategic partnerships.